REPORTS AND ANALYSIS - SERVICES

Offriamo report di media monitoring e media intelligence costruiti su misura, pensati per trasformare l’esposizione mediatica e le conversazioni online in insight utili per decidere.

Monitoriamo in modo integrato stampa, web, social, radio e TV, con la possibilità di aggiungere sondaggi d’opinione e ricerche di mercato.

Ogni report combina analisi quantitativa e qualitativa: non solo “quanto” se ne parla, ma come se ne parla, con quali frame narrativi, quale sentiment/emozioni e quali segnali emergenti. KPI, fonti, canali e approfondimenti vengono definiti insieme al cliente, in base alle sue priorità operative.

Le diverse tipologie di report possono essere scelte singolarmente o integrate tra loro per costruire una visione completa.

I vantaggi concreti:

Ottimizzare messaggi e scelte di comunicazione con evidenze, non percezioni
Gestire in modo proattivo la reputazione
Supportare ricerche, inchieste e decisioni strategiche con insight chiari e contestualizzati

Ci distinguiamo per la combinazione tra un vasto repertorio di fonti, competenze analitiche e consulenziali e l’utilizzo integrato dell’intelligenza artificiale (LLM), consentendoci di fornire dati esclusivi e insight unici.

REPUTATION ANALYSIS

Discover how your reputation is perceived through media and social media analysis.
We provide customized reputation analysis reports tailored to different goals, based on detailed monitoring of print, web, social media, radio, and TV, with the option to integrate opinion polls and market research.
By combining quantitative and qualitative approaches, we deliver a comprehensive view of media reputation and public perception.

Each report is tailor-made, both in terms of the KPIs monitored and the analyses included, as well as the channels covered.
You can choose among different types of reports and, if needed, combine them:

Reputation (Brand Reputation)
Press Review Analysis
Event/Communication Campaign Analysis
Investigation on one or more relevant topics

Examples of analyses include:

Media analysis
Sentiment and tone of voice analysis regarding the monitored brand or subject
Evaluation of the impact of communication campaigns and public initiatives
Monitoring of strategic topics, trends, and industry reputation
Social listening and crisis management
Competitor analysis
AVE (Advertising Value Equivalency) and OTS (Opportunity to See) analysis

These tools allow you to:

Optimize communication
Proactively manage online reputation
Support investigations, research, and strategic decision-making

Our key strength lies in combining a broad range of sources, analytical and consulting expertise, and the integrated use of artificial intelligence (LLM), enabling us to provide exclusive data and unique insights.

PRESS RELEASE MONITORING

Newswatcher is a media monitoring service designed to analyze and document media coverage of press releases and agency announcements, both in print and online. The system monitors news circulation and impact within the first 72 hours of release, providing detailed real-time analysis.

With Newswatcher you can:

Monitor which newspapers have picked up the press release
Check the correct citation of the source to prevent plagiarism or omissions
Analyze the presence of the news in the press, websites and news portals

Media coverage analysis: quantitative and qualitative

The final report includes a comprehensive evaluation of media coverage, with both quantitative and qualitative data. Key KPIs are analyzed, including:

AVE (Advertising Value Equivalent), i.e. the economic value of any media release
Readership and potential audience
Dissemination of articles
Number of releases, newspapers involved and geolocation

A useful tool for measuring the effectiveness of a press release and evaluating the impact of communication.

Self-monitoring tool

In addition to the professional service, we also offer a tool that allows you to independently monitor press releases, performing quick, intuitive, and customizable analyses.

PRESS RELEASE MONITORING

THEMATIC PORTALS

Portal_X is a digital tool designed for companies that focus on innovation, strategic information, and knowledge as levers for business growth and anticipating market trends.

The portal offers a constantly updated press review of content dedicated to strategic corporate issues, with news selected from leading Italian and international media.

Some examples of thematic areas, which are completely customizable, are:

Sdg, sustainability, climate change
AI solutions for business, artificial intelligence (AI), digitalization of businesses, regulations
cybersecurity, blockchain, trading, compliance
fashion (wearables, circular economy, recycling, eco-friendly materials), design (midjourney AI, AI image generation, innovation), urban planning (urban development, urban regeneration, experts' voices), sustainable construction (green building, eco-sustainable materials, energy efficiency, ESG), architecture (software, sustainability, trends, restoration)
News from the world of work, HR (diversity & inclusion, smart working/hybrid working, policies, certifications), contracts, workforce

Thanks to VoloPortal_X, companies can access targeted and authoritative monitoring of everything that impacts the business scenario.

Personalized and tailor-made experience

Users can customize content and update frequency, receiving only the most relevant information for their industry or area of interest.

PRESS RELEASE MONITORING

Newswatcher is a media monitoring service designed to analyze and document media coverage of press releases and agency announcements, both in print and online. The system monitors news circulation and impact within the first 72 hours of release, providing detailed real-time analysis.

With Newswatcher you can:

Monitor which newspapers have picked up the press release
Check the correct citation of the source to prevent plagiarism or omissions
Analyze the presence of the news in the press, websites and news portals

Media coverage analysis: quantitative and qualitative

The final report includes a comprehensive evaluation of media coverage, with both quantitative and qualitative data. Key KPIs are analyzed, including:

AVE (Advertising Value Equivalent), i.e. the economic value of any media release
Readership and potential audience
Dissemination of articles
Number of releases, newspapers involved and geolocation

A useful tool for measuring the effectiveness of a press release and evaluating the impact of communication.

Self-monitoring tool

In addition to the professional service, we also offer a tool that allows you to independently monitor press releases, performing quick, intuitive, and customizable analyses.

PRESS RELEASE MONITORING

REPUTATION ANALYSIS

Discover how your reputation is perceived through media and social media analysis.
We provide customized reputation analysis reports tailored to different goals, based on detailed monitoring of print, web, social media, radio, and TV, with the option to integrate opinion polls and market research.
By combining quantitative and qualitative approaches, we deliver a comprehensive view of media reputation and public perception.

Each report is tailor-made, both in terms of the KPIs monitored and the analyses included, as well as the channels covered.
You can choose among different types of reports and, if needed, combine them:

Reputation (Brand Reputation)
Press Review Analysis
Event/Communication Campaign Analysis
Investigation on one or more relevant topics

Examples of analyses include:

Media analysis
Sentiment and tone of voice analysis regarding the monitored brand or subject
Evaluation of the impact of communication campaigns and public initiatives
Monitoring of strategic topics, trends, and industry reputation
Social listening and crisis management
Competitor analysis
AVE (Advertising Value Equivalency) and OTS (Opportunity to See) analysis

These tools allow you to:

Optimize communication
Proactively manage online reputation
Support investigations, research, and strategic decision-making

Our key strength lies in combining a broad range of sources, analytical and consulting expertise, and the integrated use of artificial intelligence (LLM), enabling us to provide exclusive data and unique insights.

REPUTATION ANALYSIS

analisi dei media: stampa, web, social media
analisi del sentiment e del tone of voice nei confronti del brand o soggetto monitorato
studio dell’impatto di campagne di comunicazione e iniziative pubbliche
monitoraggio di temi strategici, trend e reputazione di settore
social listening e crisis management
competitor analysis
analisi di AVE (Advertising Value Equivalency) e OTS (Opportunity to See)