Social Media Listening: Find out about your brand reputation

Volocom offers a suite of tools and services dedicated to social media monitoring, helping you track brand awareness and performance, assess product satisfaction and appreciation, and analyze the impact of an information phenomenon.

The platform is a social media listening tool based on artificial intelligence technologies applied to information and capable of recognizing text, video, and images. The platform allows for analyzing consumer opinions, discovering actionable insights, and assessing brand reputation.
Thanks to the social listening platform, it is possible to:

• Monitor online reputation and identify content with positive and negative sentiment. Using semantic analysis and image recognition, we can detect emotions, the themes expressed by social media users, trends, and changes over time.

• Analyze the resulting data: create graphs, tables, maps, and word clouds to gain a comprehensive overview of your online presence. We use image recognition to understand how our customers perceive them visually and what the most common associations are.

• Create periodic reports with key performance indicators and strategic recommendations. We use alert features to stay up-to-date on critical situations or engagement opportunities that require our attention.