Discover how your reputation is perceived through media and social media analysis.
We provide customized reputation analysis reports tailored to different goals, based on detailed monitoring of print, web, social media, radio, and TV, with the option to integrate opinion polls and market research.
By combining quantitative and qualitative approaches, we deliver a comprehensive view of media reputation and public perception.

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Each report is tailor-made, both in terms of the KPIs monitored and the analyses included, as well as the channels covered.
You can choose among different types of reports and, if needed, combine them:

• Reputation (Brand Reputation)

• Press Review Analysis

• Event/Communication Campaign Analysis

• Investigation on one or more relevant topics

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Examples of analyses include:

• Media analysis

• Sentiment and tone of voice analysis regarding the monitored brand or subject

• Evaluation of the impact of communication campaigns and public initiatives

• Monitoring of strategic topics, trends, and industry reputation

• Social listening and crisis management

• Competitor analysis

• AVE (Advertising Value Equivalency) and OTS (Opportunity to See) analysis

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These tools allow you to:

• Optimize communication

• Proactively manage online reputation

• Support investigations, research, and strategic decision-making

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Our key strength lies in combining a broad range of sources, analytical and consulting expertise, and the integrated use of artificial intelligence (LLM), enabling us to provide exclusive data and unique insights.